For insurance agencies focused on growth in New Jersey, targeted New Jersey homeowners insurance leads are the fuel that drives new business. New Jersey is a very populous state, with approximately 24,891,188 residents and more than 5,903 households. The average household size is about 2 people per home, creating a massive and diverse market for homeowners insurance.
The average home value in the state is $309,932, which can mean higher coverage limits and larger premiums for every policy written. At the same time, median household income in New Jersey is $80,334, providing many homeowners with the financial ability to purchase comprehensive coverage rather than minimum-limit policies Homeowners are more suitable to go with top brand name carriers that they know and trust like Travelers, Safeco, Allstate, Farmers and many more.
| Rank | Company | Premium | Share |
|---|---|---|---|
| 1 | State Farm Mutual Automobile Insurance | 293056 | 11.5 |
| 2 | Liberty Mutual | 233267 | 9.1 |
| 3 | Liberty Mutual Holding Co. | 160693 | 8 |
| 3 | Allstate Corp. | 230094 | 9 |
| 4 | NJ Manufacturers Insurance Co | 193253 | 8.2 |
| 4 | NJ Manufacturers Insurance Co. | 226602 | 8.9 |
| 5 | Chubb Corp. | 164968 | 7 |
| 5 | Chubb Ltd. (2) | 186231 | 7.3 |
| 6 | Plymouth Rock Co. | 127640 | 5.4 |
| 6 | Travelers Companies Inc. | 123513 | 4.8 |
| 7 | Travelers Cos. | 116125 | 5.8 |
| 7 | Plymouth Rock of New Jersey | 122707 | 4.8 |
| 8 | American Family Insurance Group | 100216 | 3.9 |
| 8 | American Family Mutual | 89461 | 3.8 |
| 9 | USAA Insurance Group | 97098 | 3.8 |
| 10 | Tower Group Inc. | 60839 | 3.1 |
| 10 | Homesite Group Inc. | 61287 | 3.1 |
| 10 | Franklin Mutual Insurance Co. | 77371 | 3 |
Independent insurance agents compete by offering personalized service, local market expertise, and the ability to shop multiple carriers. However, without high-quality leads, agents spend too much time calling unqualified prospects and not enough time closing policies. Quality homeowners insurance leads help solve this problem by connecting agents with motivated consumers who are actively shopping for coverage.
Good leads improve efficiency, increase conversion rates, and allow agents to focus on quoting, advising, and binding policies instead of chasing cold lists. In a complex market like New Jersey—where underwriting guidelines vary by location, wildfire risk, and property type—targeted leads are essential.
We specialize in real-time, exclusive New Jersey homeowners insurance leads. Each lead is delivered instantly at the moment a homeowner requests insurance information, giving agents the opportunity to respond while interest is highest. Unlike shared or recycled leads, our leads are sold exclusively to one agent, eliminating competition and significantly improving close ratios.
Because New Jersey homes carry higher values, faster response times and better data translate directly into larger premiums and stronger retention. Our real-time exclusive leads help agencies grow a healthier, more profitable book of business with policies that are easier to cross-sell and renew.
Homeowners shopping for insurance often contact multiple agents within minutes. The first agent to respond usually wins the business. Real-time delivery ensures you connect with prospects while they are still engaged, leading to higher contact rates and better overall performance.
If you are looking to grow your agency in one of the largest and most valuable insurance markets in the country, investing in high-quality New Jersey homeowners insurance leads is essential. Our real-time, exclusive leads help independent agents close more policies, increase premium volume, and build a stronger book of business across New Jersey.
Most New Jersey insurance agencies find it difficult to manage a sales team and a marketing team. Our job at HomeownersInsuranceLeads.com is to help you stay busy working on sales and improving close ratios. Independent and captive agents close more sales when leads are worked in real-time and are proprietary to your agency. Our process helps you work homeowners insurance leads that are current and most of all, the customer is expecting to hear from your agency when the lead is submitted. Our transparent process allows customers to know the benefits of working with your agency when requesting home insurance quotes online. Agents that we work with enjoy the advantages of working with customers that are waiting for a quick quote response. Building a relationship with homeowners adds value and trust and can lead to addtional cross-selling opportunites once the home product is finalized.
